Tribute Video: Notorious B.I.G. - "Big Poppa"

Hopefully you know its Christopher Wallace's aka Biggie Smalls Birthday. Happy Birthday B.I.G!!

Culture News: Diddy Renames Himself @iamswag

If you’re looking for Diddy on Twitter, good luck trying to finding him. He’s now renaming himself, "Swag". Follow him @iamswag

Video: Diddy – KarmaloopTV Interview

Fresh off his Coming Home Tour flow Diddy sits down with Karmaloop lifestyle marketing director Dennis to discuss music collaborations, his album, fashion, and how he still manages to keep an ear to the streets.

Video: Rick Ross I Am Still Music Tour Vlog #3

The I Am Still Music Tour hits Philly, where Rozay brings out Diddy, Khaled and Philly’s own Meek Mill

Music News: Jadakiss Set To Perfom Benefit Concert

Rapper Jadakiss is taking his talent and using it to benefit others.  The rapper is headed to South Africa for a benefit concert for disadvantaged children in the area. The concert will also help relaunch the South African Channel O. Hit the jump for more details.

Video: Diddy, Lil B & Odd Future At SXSW

Swag! Diddy crashed the SXSW weekend yesterday as host and introduced Based God as the final act during last night’s show. Performances after the jump.